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Design

Stephen Bryde
In verve

When blue and yellow make white

Dark Green
Ever print something out and wonder why the colours come out looking different to what they did on your screen? Maybe you've heard graphic designers talk in strange languages; using weird acronyms when they're trying to explain this process to you?  They use jargon terms like 'Additive Colour', 'Subtractive Colour', 'CMYK', 'RGB', and 'PMS' — all the while, you're  pulling your hair out because all you want to know is why the colour is acting funny and of course you want to know how to fix this problem!…
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Teegan Nash
In verve

Is the colour of your brand confusing your customer?

Khaki
It was a Monday morning when I got the phone call. “Hi. I need help with re-branding my logo - people aren’t sure if we’re carpet cleaners or not” Me: “Hi, I’d love to help! The first step is to fill in our re-brand form - it asks a lot of questions about what your business does and how we can help improve it. I can email it to you if you would like to fill it in?” Them: “Oh, I don’t have time…
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Teegan Nash
In verve

Can you describe what you do in 10 seconds?

Dark Green
It was another typical scenario of a family friend saying to me “you’re a what designer?” me: "a graphic designer" them: “oh, like computer graphics?" me: “ah..yeah... kind of..” I threw around some words describing how graphic design is seen virtually everywhere: in logos, magazine layouts, posters, billboards, packaging (everywhere!) The family friend nodded, took a sip of his drink and looked around for someone else to have a conversation with. I was confused... This wasn't the first time this had happened! So what…
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