I really admire Apple’s brand. I refer to Apple a lot as a brand leader in branding consults with our clients. Their carefully planned branding communications almost seem effortless, but the simplicity of the communication is what makes Apple’s brand have the consistency we have all come to know and respect. Sure, there’s a huge marketing department at Apple. Every detail of visual communication goes through a rigorous marketing and design process. But behind every decision, there’s a core foundation - “Is this a…
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