Blueberries, sapphires, the sea and sky - I like the colour blue and I’m not alone; it’s the number one favourite colour of people the world over! But did you know that blue is also a favoured colour in branding? Why is blue so popular? Why are blue logos and branding so favoured? Why not another colour? What is it about all those lovely blue tones that makes it so appealing? Well, let’s look at the some facts about the colour blue: Blue is…
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