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Launching a new brand

Cream

Launching a new brand is one of the most exciting milestones in the business development process. It’s at this point that you really put a stake in the ground and say, ‘This is who we are, this is what we do, and this is where we’re going’. For business owners, launching a new brand is not only wildly exciting because it’s the first time you’re able to communicate these things publicly, but also because this ‘unveiling’ represents weeks, months and oftentimes years of planning…

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Take your brand to the next level with a digital re- marketing campaign

Brand digital re-marketing campaign

I recently talked to a client that just refreshed her brand, got a new website, and wanted to know how to take her brand to the next level. The problem? Her budget was tight for the next few months before she could look at running a serious digital advertising campaign. I get it. Doing a brand makeover or building a website is an investment. And once it’s done, you want to introduce the new look to the world. So here’s what I would do….

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How to Prepare for a Brand Photoshoot

Verve staff

Recently I was scrolling through my Facebook feed, when to my horror I spotted a familiar stock image. I recognised it as one that a very high-profile client of mine was using to represent their brand in a large portion of their marketing campaign. Only now, I saw that the very same image was now being used by another brand, one that’s highly controversial. Of course the potential confusion was compromising my client’s brand integrity, and it could have real consequences to their business. Unfortunately this…

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How to get your brand colours right

Getting Your Branding Colours Right: A Step-By-Step Formula

Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how to get your brand colours right and know how to use the right colours in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design school secret on the topic of colour, as well as a primer on how to select colours for your next design project. (You’re…

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Creating a strong social media presence

A strong social media presence is so important when you’re running a business, but that doesn’t necessarily make maintaining one easy! With so many things pulling at our time and attention, and the constantly challenge of creating fresh content, it’s very common to become overwhelmed by the whole thing and to feel like just giving up. That feeling becomes even stronger when we’re not seeing the return we hoped for in terms of increased fans and followers and growing revenue. I am inspired to…

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EPS logo files and why they are the most valuable file you have

EPS logo files and why they are the most valuable file you have

If you’ve got a logo, and you’ve used a good designer, chances are you’ve heard the term “EPS” file. Whether that be someone asking for your logo in this file format to use, or because a professional designer has mentioned they’ve included this file type in your logo pack when they designed your logo in the first instance. An EPS file is the most valuable logo file you have – it’s your logo’s most RAW signature! But what about other file types – Jpeg…

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