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Get creative this weekend

Pink

Can you believe it’s Friday again, already!? Oftentimes by the end of a long week, the only thing you feel like doing on the weekend is going M.I.A. (ie. staying in bed, not talking to anyone and doing absolutely zip!) And while this is okay to do every once-in-a-while (if you’re really sick and literally can’t get out of bed), if you’re the sort of person who is always keen to develop themselves creatively, then the weekend is the perfect opportunity to get those…

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To pay or not to pay: Free vs. a commercially licensed font

I’m a designer. I get a little fanatical over certain things. One of those things is when I purchase a licensed font. Recently, I purchased a licensed font for the most beautiful project I was working on. I was understandably pretty excited about this purchase and found myself gushing over dinner as I explained to my friends all of the things I loved about this font. My excitement was met with blank faces. And questions, like: ‘Why do you love fonts so much?’ ‘There…

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Buy Nothing New in October

It’s the last day of October. I know what you’re thinking: it’s Halloween! Sorry, no. That’s not what I meant to draw your attention to. Today is the final day of the month where Verve as a team of creatives committed itself to buying nothing new. We stumbled upon the initiative accidentally, but the approach to thoughtful and minimal consumption has been behaviour-altering and mind-opening to say the very least! The idea behind the campaign is to steer people away from excessive spending habits,…

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Is the colour of your brand confusing your customer?

Khaki

It was a Monday morning when I got the phone call. “Hi. I need help with re-branding my logo – people aren’t sure if we’re carpet cleaners or not” Me: “Hi, I’d love to help! The first step is to fill in our re-brand form – it asks a lot of questions about what your business does and how we can help improve it. I can email it to you if you would like to fill it in?” Them: “Oh, I don’t have time…

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Creating a perfect workday

Green

If you could have today to do whatever you wanted – what would you do? You might start the day off with a good breakfast, take a walk and call a good friend – finishing the day with a nice long bath. Here at Verve… we’re starting a ‘perfect workday’ revolution. Last year, we were really busy – that type of crazy busy where I would start work at 6.30am and not get home until 8pm. My health suffered – and while I was…

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Can you describe what you do in 10 seconds?

Dark Green

It was another typical scenario of a family friend saying to me “you’re a what designer?” me: “a graphic designer” them: “oh, like computer graphics?” me: “ah..yeah… kind of..” I threw around some words describing how graphic design is seen virtually everywhere: in logos, magazine layouts, posters, billboards, packaging (everywhere!) The family friend nodded, took a sip of his drink and looked around for someone else to have a conversation with. I was confused… This wasn’t the first time this had happened! So what…

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3 steps to a values-based brand

Cream

I’ve had some wonderful jobs throughout my career and worked for some very motivated and inspiring people. But I’ve also worked in environments which were the exact opposite of what I believed in. I decided to venture into the world of running my own business for one main reason – My Values, in particular – having a brand with values. I desperately wanted to create my own inspiring environment that I felt aligned with everything I believed in. Have you been there? Have you…

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