How to Prepare for a Brand Photoshoot

By     March 24, 2018
Verve staff

Recently I was scrolling through my Facebook feed, when to my horror I spotted a familiar stock image. I recognised it as one that a very high-profile client of mine was using to represent their brand in a large portion of their marketing campaign. Only now, I saw that the very same image was now being used by another brand, one that’s highly controversial. Of course the potential confusion was compromising my client’s brand integrity, and it could have real consequences to their business. Unfortunately this…

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Getting Your Branding Colours Right: A Step-By-Step Formula

By     December 18, 2017
Analogous Colours

Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how many of those beautiful colours you can use in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design school secret on the topic of colour, as well as a primer on how to select colours for your next design project. (You’re welcome!) Speaking from my own experience,…

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EPS logo files and why they are the most valuable file you have

By     August 5, 2016
Verve logo

If you’ve got a logo, and you’ve used a good designer, chances are you’ve heard the term “EPS” file. Whether that be someone asking for your logo in this file format to use, or because a professional designer has mentioned they’ve included this file type in your logo pack when they designed your logo in the first instance. An EPS file is the most valuable logo file you have – it’s your logo’s most RAW signature! But what about other file types – Jpeg…

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Should you blog? Five reasons to take the plunge for your brand

By     May 12, 2016

I’ve been having a few conversations pop up recently about blogging and blog writing. As we design and develop websites for clients, it’s one of the most common questions a client asks us – Do you think I need a blog? This question is closely followed by – But will anyone read my blog? Isn’t blogging outdated and should I really bother? I understand blogging isn’t for everyone, and if you really have to push it, your energy might be better spent in marketing…

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Great expectations – on ourselves and with our clients

By     April 15, 2016

Do you ever catch yourself wondering why a certain person isn’t doing something you expected? Such as when you’ve asked your partner to put the bins out, and they don’t? They’re funny things, expectations. Because they often come about unwittingly for both the expect-ee and expect-er. They can creep up on you. I’ve been ruminating this week about the “expectation dynamism” that manifests in the client/designer relationship. This thinking has also led me to ponder that we perhaps have a strange relationship with the…

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