I recently talked to a client that just refreshed her brand, got a new website, and wanted to know how to take her brand to the next level. The problem? Her budget was tight for the next few months before she could look at running a serious digital advertising campaign. I get it. Doing a brand makeover or building a website is an investment. And once it’s done, you want to introduce the new look to the world. So here’s what I would do….
Do you ever catch yourself wondering why a certain person isn’t doing something you expected? Such as when you’ve asked your partner to put the bins out, and they don’t? They’re funny things, expectations. Because they often come about unwittingly for both the expect-ee and expect-er. They can creep up on you. I’ve been ruminating this week about the “expectation dynamism” that manifests in the client/designer relationship. This thinking has also led me to ponder that we perhaps have a strange relationship with the…
Stephen BrydeCo-owner of Verve Design, Stephen’s 15+ years of experience in design, illustration and web brings creativity, innovation and the kind of tech knowledge most of us are envious of!
Today, I had a moment with a client talking about her logo design in our Townsville studio that I’ll never forget. This client has just sold a very successful business of hers and is moving into a new business venture. We were in a brand consultation; talking excitedly about logo design ideas for her new (super cool) business venture and she mentioned that while running her previous business, she always wanted to use our design services… but because she already had a logo and…
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