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Take your brand to the next level with a digital re-marketing campaign

By     September 22, 2020
Brand digital re-marketing campaign

I recently talked to a client that just refreshed her brand, got a new website, and wanted to know how to take her brand to the next level. The problem? Her budget was tight for the next few months before she could look at running a serious digital advertising campaign. I get it. Doing a brand makeover or building a website is an investment. And once it’s done, you want to introduce the new look to the world. So here’s what I would do….

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Great expectations – on ourselves and with our clients

By     April 15, 2016
Great expectations on ourselves and with our clients

Do you ever catch yourself wondering why a certain person isn’t doing something you expected? Such as when you’ve asked your partner to put the bins out, and they don’t? They’re funny things, expectations. Because they often come about unwittingly for both the expect-ee and expect-er. They can creep up on you. I’ve been ruminating this week about the “expectation dynamism” that manifests in the client/designer relationship. This thinking has also led me to ponder that we perhaps have a strange relationship with the…

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