Business Health Series – Eating Well, business owners?

By     November 5, 2015
Healthy detox juice

Please join me in welcoming our first guest contributor, Johanna Anning, for our new three part blog series  “Business Health”. Inspired by the work of some of my fellow small business friends, this series is all about keeping “healthy” in business and life. In it are the voices of great business people sharing their knowledge from various fields. We hope you enjoy the rich and diverse topics of keeping you and your business healthy.   STRUGGLING TO EAT WELL AND RUN A BUSINESS? As…

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Making Competition Irrelevant

By     October 23, 2015

I’ve been holding interviews for a new position in our studio this week, and an interesting thing happened. One of the candidates I spoke with was very open about wanting to set up a business in direct competition with mine, should he not get the job. I was intrigued by this notion of competition. And quickly I laughed it off and said, “There’s no such thing as competition, because I’ll never be you, and you’ll never be me.” He was a little annoyed at…

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Five Easy Ways to Make Your Website Great

By     October 9, 2015

I have a confession to make. When I was a child, I loved to rearrange my room. That doesn’t sound so strange, does it? Believe me, though: this went well beyond just tidying up! Instead, I redesigned the entire layout of my room, including changing the colours and deciding on the placement of all of my favourite things. It used to drive my parents crazy when they’d hear me dragging furniture across the floor and toppling over bookshelves! Now, as an adult, I realise…

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The Smiling Mind: Meditation’s Magic for Your Business

By     September 25, 2015

A few years ago, before I owned a business, I thought the concept of meditation was a little woo-woo/hippy.  I didn’t imagine it being useful in my life. Even as I recommended meditation to an old boss as a way to calm some of the stress he was going through, I didn’t know how powerful it could be – I realise now how naively I suggested it, not truly understanding its transformative abilities! Once I became a business owner, I finally took my own…

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Values-Based Marketing – How to Connect With Your Customer

By     September 11, 2015

The topic of values, and how they impact our lives, is a popular one today – and for good reason! Not only are our values a foundation for how we live, they also can do the same for how we work, and how we attract and connect with customers for our business. It’s pretty basic, really – incorporating your values into your branding, as well as the way you operate your business, will make your business appealing to likeminded people. Likeminded people are more…

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Running a creative business – my advice and tips

By     August 29, 2015
Verve staff

Almost five years ago I was living in Melbourne, Australia, working full time for a design studio and loving the creative energy of a big city career, when I got an email from a previous boss. She asked if I was interested in moving back to my hometown of Townsville in regional Queensland, and purchasing the studio I had worked in – Verve Design. I remember that day so clearly, reading the email with excitement and a little bit of fear. Could I really…

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Making Facebook Beautiful (Yes, It’s Possible!)

By     August 21, 2015

Anyone who knows me well knows I go on (and on and on…) about “brand consistency at every touchpoint.” And for good reason: every interaction with your customer should feel familiar with the last interaction they had with you. But what do you do when you have to represent your brand to your audience through a third party’s brand? So, there’s your beautiful brand, sitting on or alongside another logo and another brand – and in most ways it doesn’t feel like it matches…

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Why traditional forms of networking don’t work

By     August 6, 2015

Networking has never really been my thing. And I could never quite figure out why… I mean I LOVE people. I love TALKING to people and hearing their stories. I enjoy meeting new people and forming lasting relationships. I like helping people and suggesting ideas. And I love to collaborate with people who hold common interests. I was the child in the playground who would walk up to a complete stranger and make friends with them instantly. I’ve never been afraid of talking to…

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Should I re-brand?

By     July 23, 2015
should I rebrand

I’ve recently moved house. (I can almost hear sighs of anguish as you empathise with what I’ve just been through… thank you!!) Let’s just be honest from the outset and agree that no one enjoys moving. It requires us to sort, purge, pack, lift, sweat, organise, clean, unpack, re-organise, and clean some more—and unless you’re one of those crazy, housework-loving people, the prospect of moving is enough to make you want to find a great big (comfortable) rock to crawl underneath and hide. In…

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