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Why You Shouldn’t Use Standard System Fonts

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You’re working on a dreamy brand design project, and are ready to add your amazing text – but wait! Don’t use those boring old standard system fonts! (At least, not if you want your message to shine!) Standard system fonts are those that come pre-installed on your computer – for example, the ones that come up in Microsoft Word. I can hear you now…  “But it’s just text….system fonts must be good enough if everyone has them?” Sorry to say this, but it’s the…

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To pay or not to pay: Free vs. a commercially licensed font

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I’m a designer. I get a little fanatical over certain things. One of those things is when I purchase a licensed font. Recently, I purchased a licensed font for the most beautiful project I was working on. I was understandably pretty excited about this purchase and found myself gushing over dinner as I explained to my friends all of the things I loved about this font. My excitement was met with blank faces. And questions, like: ‘Why do you love fonts so much?’ ‘There…

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