I’ve recently moved house. (I can almost hear sighs of anguish as you empathise with what I’ve just been through… thank you!!) Let’s just be honest from the outset and agree that no one enjoys moving. It requires us to sort, purge, pack, lift, sweat, organise, clean, unpack, re-organise, and clean some more—and unless you’re one of those crazy, housework-loving people, the prospect of moving is enough to make you want to find a great big (comfortable) rock to crawl underneath and hide. In…
Read MoreSo, you’ve got a great business concept and now you’re at the point of nutting out the details... How will I go about marketing my business? Where should I be based? Will I need a website? One of the most important things you’ll be asking yourself is, ‘What should my business be named?’ When considering a business name, there are a lot of factors that come into play and you need to make sure you are 200% happy with what you’ve chosen. (But that…
Read MoreToday, I had a moment with a client talking about her logo design in our Townsville studio that I’ll never forget. This client has just sold a very successful business of hers and is moving into a new business venture. We were in a brand consultation; talking excitedly about logo design ideas for her new (super cool) business venture and she mentioned that while running her previous business, she always wanted to use our design services... but because she already had a logo and…
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