Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how to get your brand colours right and know how to use the right colours in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design school secret on the topic of colour, as well as a primer on how to select colours for your next design project. (You’re…
Read MoreA strong social media presence is so important when you’re running a business, but that doesn’t necessarily make maintaining one easy! With so many things pulling at our time and attention, and the constantly challenge of creating fresh content, it’s very common to become overwhelmed by the whole thing and to feel like just giving up. That feeling becomes even stronger when we’re not seeing the return we hoped for in terms of increased fans and followers and growing revenue. I am inspired to…
Read MoreWe're happy to feature a post today from guest contributor and graphic design student Ranita Whebell! Ranita is currently completing a Diploma of Graphic Design through CATC Design School. Throughout her study, Ranita has developed a strong interest in logo design and branding, an area in which she hopes to pursue a career in the near future. The following article was written as part of an assessment piece in which Ranita was required to research current trends within a specialised area of the graphic design industry.…
Read MoreSo you want a website for your business. You want it to be gorgeous, functional, and to make your dream clients fall in love with your brand. And then go on to want to spend their money with you. Sounds pretty simple, right? But which Type of Website is Right for Your Business? If only it were that easy! As any developer or designer will tell you, there are tonnes of aesthetic options to choose from. Not to mention the fact that there are…
Read MoreI have a confession to make. When I was a child, I loved to rearrange my room. That doesn’t sound so strange, does it? Believe me, though: this went well beyond just tidying up! Instead, I redesigned the entire layout of my room, including changing the colours and deciding on the placement of all of my favourite things. It used to drive my parents crazy when they’d hear me dragging furniture across the floor and toppling over bookshelves! Now, as an adult, I realise…
Read MoreA few years ago, before I owned a business, I thought the concept of meditation was a little woo-woo/hippy. I didn’t imagine it being useful in my life. Even as I recommended meditation to an old boss as a way to calm some of the stress he was going through, I didn’t know how powerful it could be – I realise now how naively I suggested it, not truly understanding its transformative abilities! Once I became a business owner, I finally took my own…
Read MoreAnyone who knows me well knows I go on (and on and on...) about "brand consistency at every touchpoint." And for good reason: every interaction with your customer should feel familiar with the last interaction they had with you. But what do you do when you have to represent your brand to your audience through a third party’s brand? So, there’s your beautiful brand, sitting on or alongside another logo and another brand – and in most ways it doesn’t feel like it matches…
Read MoreNetworking has never really been my thing. And I could never quite figure out why… I mean I LOVE people. I love TALKING to people and hearing their stories. I enjoy meeting new people and forming lasting relationships. I like helping people and suggesting ideas. And I love to collaborate with people who hold common interests. I was the child in the playground who would walk up to a complete stranger and make friends with them instantly. I’ve never been afraid of talking to…
Read MoreI’m going to let you in on a little secret... And once you hear it you’ll think it’s so obvious. However it’s the one thing that often goes awry when new businesses are coming up with and/or designing their logo. The secret is all in the way your business’s branding and logo is TALKING to your audience! If you can get your branding and logo speaking the right language to your customer, then you will notice significantly increased exposure and appeal within the marketplace. Getting…
Read MoreIt was a Monday morning when I got the phone call. “Hi. I need help with re-branding my logo - people aren’t sure if we’re carpet cleaners or not” Me: “Hi, I’d love to help! The first step is to fill in our re-brand form - it asks a lot of questions about what your business does and how we can help improve it. I can email it to you if you would like to fill it in?” Them: “Oh, I don’t have time…
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