branding Archives - Verve Design

Why your personal taste should not drive your brand design

I really admire Apple’s brand. I refer to Apple a lot as a brand leader in branding consults with our clients. Their carefully planned branding communications almost seem effortless, but the simplicity of the communication is what makes Apple’s brand have the consistency we have all come to know and respect. Sure, there’s a huge marketing department at Apple. Every detail of visual communication goes through a rigorous marketing and design process. But behind every decision, there’s a core foundation - “Is this a…

Teegan Nash In verve

How to Prepare for a Brand Photoshoot

Recently I was scrolling through my Facebook feed, when to my horror I spotted a familiar stock image. I recognised it as one that a very high-profile client of mine was using to represent their brand in a large portion of their marketing campaign. Only now, I saw that the very same image was now being used by another brand, one that's highly controversial. Of course the potential confusion was compromising my client's brand integrity, and it could have real consequences to their business. Unfortunately this…

Teegan Nash In verve

How to get your brand colours right

Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how to get your brand colours right and know how to use the right colours in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design school secret on the topic of colour, as well as a primer on how to select colours for your next design project. (You’re…

Teegan Nash In verve

How Branding is a Form of Communication

When it comes to selling products or services to your customers, many businesses think their sales pitch speaks the loudest in converting enquiries to sales. In truth, your customers already have an impression of you well before you have the opportunity to say a word. They’re already forming an opinion of your service or product just based on your branding. Your brand influences your customers – positively or negatively – long before you ever have the opportunity to speak with them. Because of this…

Teegan Nash In verve

EPS logo files and why they are the most valuable file you have

If you’ve got a logo, and you’ve used a good designer, chances are you’ve heard the term “EPS” file. Whether that be someone asking for your logo in this file format to use, or because a professional designer has mentioned they’ve included this file type in your logo pack when they designed your logo in the first instance. An EPS file is the most valuable logo file you have - it’s your logo’s most RAW signature! But what about other file types - Jpeg…

Teegan Nash In verve

10 lessons for an aspiring Graphic Designer

I feel extremely grateful that I’ve been able to build a career as a graphic designer and be creative every single day. I understand that many aspiring artists and graphic designers struggle to make a career out of their talent, and this drives me all the more to make sure our industry grows and engenders a strong legacy. To share this ethos, I also like to regularly connect with art and design students. Recently, I was asked to speak about what I’ve learnt in…

Teegan Nash In verve

Photoshop and when to use it

Photoshop is an excellent tool we design folk often use. Though I do feel like Photoshop, thanks to the slang and mainstream media, is the tool that receives the most recognition despite there being an array of programs in a designer’s toolbox. I often hear - “You can use Photoshop to make that look good, right?” And it’s even reached the stage where Photoshop is used as a verb - “I’m just Photoshopping it, okay?” Curiously, Photoshop has somehow become “famous.” I think that’s…

Teegan Nash In verve

The popularity of blue – is it a suitable colour for your brand?

Blueberries, sapphires, the sea and sky - I like the colour blue and I’m not alone; it’s the number one favourite colour of people the world over! But did you know that blue is also a favoured colour in branding? Why is blue so popular? Why are blue logos and branding so favoured? Why not another colour? What is it about all those lovely blue tones that makes it so appealing? Well, let’s look at the some facts about the colour blue: Blue is…

Teegan Nash In verve

Logo Design Trends: Friend or Foe?

We're happy to feature a post today from guest contributor and graphic design student Ranita Whebell! Ranita is currently completing a Diploma of Graphic Design through CATC Design School. Throughout her study, Ranita has developed a strong interest in logo design and branding, an area in which she hopes to pursue a career in the near future. The following article was written as part of an assessment piece in which Ranita was required to research current trends within a specialised area of the graphic design industry.…

Teegan Nash In verve

Selecting the Right Name for Your Business

Happy New Year! If you’ve resolved to launch your dream business in 2016, you probably want to start by selecting your business name. Your business name is your clients’ very first impression of who you are and what you do, so choosing the right one is incredibly important. The wrong name can chip away at your credibility and keep you from closing sales, while a great business name can serve as the foundation for your professional image for years, even decades, to come. But…no…

branding

Why your personal taste should not drive your brand design

How to Prepare for a Brand Photoshoot

How to get your brand colours right

How Branding is a Form of Communication

EPS logo files and why they are the most valuable file you have

10 lessons for an aspiring Graphic Designer

Photoshop and when to use it

The popularity of blue – is it a suitable colour for your brand?

Logo Design Trends: Friend or Foe?

Selecting the Right Name for Your Business

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