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How to Prepare for a Brand Photoshoot

By     March 24, 2018
Verve staff

Recently I was scrolling through my Facebook feed, when to my horror I spotted a familiar stock image. I recognised it as one that a very high-profile client of mine was using to represent their brand in a large portion of their marketing campaign. Only now, I saw that the very same image was now being used by another brand, one that’s highly controversial. Of course the potential confusion was compromising my client’s brand integrity, and it could have real consequences to their business. Unfortunately this…

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Getting Your Branding Colours Right: A Step-By-Step Formula

By     December 18, 2017
Getting Your Branding Colours Right: A Step-By-Step Formula

Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how many of those beautiful colours you can use in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design school secret on the topic of colour, as well as a primer on how to select colours for your next design project. (You’re welcome!) Speaking from my own experience,…

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EPS logo files and why they are the most valuable file you have

By     August 5, 2016
EPS logo files and why they are the most valuable file you have

If you’ve got a logo, and you’ve used a good designer, chances are you’ve heard the term “EPS” file. Whether that be someone asking for your logo in this file format to use, or because a professional designer has mentioned they’ve included this file type in your logo pack when they designed your logo in the first instance. An EPS file is the most valuable logo file you have – it’s your logo’s most RAW signature! But what about other file types – Jpeg…

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Selecting the Right Name for Your Business

By     December 31, 2015

Happy New Year! If you’ve resolved to launch your dream business in 2016, you probably want to start by selecting your business name. Your business name is your clients’ very first impression of who you are and what you do, so choosing the right one is incredibly important. The wrong name can chip away at your credibility and keep you from closing sales, while a great business name can serve as the foundation for your professional image for years, even decades, to come. But…no…

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