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How to Prepare for a Brand Photoshoot

Verve staff

Recently I was scrolling through my Facebook feed, when to my horror I spotted a familiar stock image. I recognised it as one that a very high-profile client of mine was using to represent their brand in a large portion of their marketing campaign. Only now, I saw that the very same image was now being used by another brand, one that’s highly controversial. Of course the potential confusion was compromising my client’s brand integrity, and it could have real consequences to their business. Unfortunately this…

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Creating a strong social media presence

A strong social media presence is so important when you’re running a business, but that doesn’t necessarily make maintaining one easy! With so many things pulling at our time and attention, and the constantly challenge of creating fresh content, it’s very common to become overwhelmed by the whole thing and to feel like just giving up. That feeling becomes even stronger when we’re not seeing the return we hoped for in terms of increased fans and followers and growing revenue. I am inspired to…

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Great expectations – on ourselves and with our clients

Great expectations on ourselves and with our clients

Do you ever catch yourself wondering why a certain person isn’t doing something you expected? Such as when you’ve asked your partner to put the bins out, and they don’t? They’re funny things, expectations. Because they often come about unwittingly for both the expect-ee and expect-er. They can creep up on you. I’ve been ruminating this week about the “expectation dynamism” that manifests in the client/designer relationship. This thinking has also led me to ponder that we perhaps have a strange relationship with the…

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Business Blogging Made Easier

Pink

(Today’s post comes courtesy of Jennifer Reitmeyer, the owner of Firebrand Messaging, a U.S.-based copywriting and content marketing company serving clients around the world. We invited her to share her strategies to help our readers make their own blogging easier!) We’ve all been there. Sitting in front of a blank computer screen, watching the cursor blink. Knowing that we should be blogging for our business (even if we’re not sure exactly why) and yet not having a clue what to write. Sound familiar? If…

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Approaching Social Media Like “The Little Engine That Could”

Dark Green

A strong social media presence is so important when you’re running a business, but that doesn’t necessarily make maintaining one easy! With so many things pulling at our time and attention, and the constant challenge of creating fresh content, it’s very common to become overwhelmed by the whole thing and to feel like just giving up. That feeling becomes even stronger when we’re not seeing the return we hoped for in terms of increased fans and followers and growing revenue. But, just like the…

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Selecting the Right Name for Your Business

Happy New Year! If you’ve resolved to launch your dream business in 2016, you probably want to start by selecting your business name. Your business name is your clients’ very first impression of who you are and what you do, so choosing the right one is incredibly important. The wrong name can chip away at your credibility and keep you from closing sales, while a great business name can serve as the foundation for your professional image for years, even decades, to come. But…no…

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Making Competition Irrelevant

I’ve been holding interviews for a new position in our studio this week, and an interesting thing happened. One of the candidates I spoke with was very open about wanting to set up a business in direct competition with mine, should he not get the job. I was intrigued by this notion of competition. And quickly I laughed it off and said, “There’s no such thing as competition, because I’ll never be you, and you’ll never be me.” He was a little annoyed at…

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