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Teegan Nash
In verve

How to Prepare for a Brand Photoshoot

Verve staff
Recently I was scrolling through my Facebook feed, when to my horror I spotted a familiar stock image. I recognised it as one that a very high-profile client of mine was using to represent their brand in a large portion of their marketing campaign. Only now, I saw that the very same image was now being used by another brand, one that's highly controversial. Of course the potential confusion was compromising my client's brand integrity, and it could have real consequences to their business. Unfortunately this…
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Teegan Nash
In verve

Creating a strong social media presence

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A strong social media presence is so important when you’re running a business, but that doesn’t necessarily make maintaining one easy! With so many things pulling at our time and attention, and the constantly challenge of creating fresh content, it’s very common to become overwhelmed by the whole thing and to feel like just giving up. That feeling becomes even stronger when we’re not seeing the return we hoped for in terms of increased fans and followers and growing revenue. I am inspired to…
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Teegan Nash
In Business, verve

Great expectations – on ourselves and with our clients

Great expectations on ourselves and with our clients
Do you ever catch yourself wondering why a certain person isn’t doing something you expected? Such as when you’ve asked your partner to put the bins out, and they don’t? They’re funny things, expectations. Because they often come about unwittingly for both the expect-ee and expect-er. They can creep up on you. I’ve been ruminating this week about the “expectation dynamism” that manifests in the client/designer relationship. This thinking has also led me to ponder that we perhaps have a strange relationship with the…
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Teegan Nash
In verve

Business Blogging Made Easier

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(Today’s post comes courtesy of Jennifer Reitmeyer, the owner of Firebrand Messaging, a U.S.-based copywriting and content marketing company serving clients around the world. We invited her to share her strategies to help our readers make their own blogging easier!) We’ve all been there. Sitting in front of a blank computer screen, watching the cursor blink. Knowing that we should be blogging for our business (even if we’re not sure exactly why) and yet not having a clue what to write. Sound familiar? If…
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Teegan Nash
In verve

Approaching Social Media Like “The Little Engine That Could”

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A strong social media presence is so important when you’re running a business, but that doesn’t necessarily make maintaining one easy! With so many things pulling at our time and attention, and the constant challenge of creating fresh content, it’s very common to become overwhelmed by the whole thing and to feel like just giving up. That feeling becomes even stronger when we’re not seeing the return we hoped for in terms of increased fans and followers and growing revenue. But, just like the…
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Teegan Nash
In verve

Selecting the Right Name for Your Business

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Happy New Year! If you’ve resolved to launch your dream business in 2016, you probably want to start by selecting your business name. Your business name is your clients’ very first impression of who you are and what you do, so choosing the right one is incredibly important. The wrong name can chip away at your credibility and keep you from closing sales, while a great business name can serve as the foundation for your professional image for years, even decades, to come. But…no…
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Stephen Bryde
In Business, verve

Which Type of Website is Right for Your Business?

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So you want a website for your business. You want it to be gorgeous, functional, and to make your dream clients fall in love with your brand. And then go on to want to spend their money with you. Sounds pretty simple, right? But which Type of Website is Right for Your Business? If only it were that easy! As any developer or designer will tell you, there are tonnes of aesthetic options to choose from. Not to mention the fact that there are…
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Teegan Nash
In verve

Making Competition Irrelevant

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A few years ago I was holding interviews for a new position in our studio, and an interesting thing happened. One of the candidates I spoke with was very open about wanting to set up a business in direct competition with mine, should he not get the job. I was intrigued by this notion of competition. And quickly I laughed it off and said, “There’s no such thing as competition, because I’ll never be you, and you’ll never be me. I believe, competition is…
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