Do you love a particular colour but aren’t sure what colours might complement it? Ever wondered how to get your brand colours right and know how to use the right colours in your design? Wish you shared professional designers’ knowledge on pairing colours? You’ve come to the right place! In this article, I’m going to let you in on a design school secret on the topic of colour, as well as a primer on how to select colours for your next design project. (You’re…
Read MoreWhen it comes to selling products or services to your customers, many businesses think their sales pitch speaks the loudest in converting enquiries to sales. In truth, your customers already have an impression of you well before you have the opportunity to say a word. They’re already forming an opinion of your service or product just based on your branding. Your brand influences your customers – positively or negatively – long before you ever have the opportunity to speak with them. Because of this…
Read MoreWe're happy to feature a post today from guest contributor and graphic design student Ranita Whebell! Ranita is currently completing a Diploma of Graphic Design through CATC Design School. Throughout her study, Ranita has developed a strong interest in logo design and branding, an area in which she hopes to pursue a career in the near future. The following article was written as part of an assessment piece in which Ranita was required to research current trends within a specialised area of the graphic design industry.…
Read MoreSo you want a website for your business. You want it to be gorgeous, functional, and to make your dream clients fall in love with your brand. And then go on to want to spend their money with you. Sounds pretty simple, right? But which Type of Website is Right for Your Business? If only it were that easy! As any developer or designer will tell you, there are tonnes of aesthetic options to choose from. Not to mention the fact that there are…
Read MoreYou’re working on a dreamy brand design project, and are ready to add your amazing text – but wait! Don't use those boring old standard system fonts! (At least, not if you want your message to shine!) Standard system fonts are those that come pre-installed on your computer – for example, the ones that come up in Microsoft Word. I can hear you now… “But it’s just text....system fonts must be good enough if everyone has them?" Sorry to say this, but it's the…
Read MoreI have a confession to make. When I was a child, I loved to rearrange my room. That doesn’t sound so strange, does it? Believe me, though: this went well beyond just tidying up! Instead, I redesigned the entire layout of my room, including changing the colours and deciding on the placement of all of my favourite things. It used to drive my parents crazy when they’d hear me dragging furniture across the floor and toppling over bookshelves! Now, as an adult, I realise…
Read MoreNetworking has never really been my thing. And I could never quite figure out why… I mean I LOVE people. I love TALKING to people and hearing their stories. I enjoy meeting new people and forming lasting relationships. I like helping people and suggesting ideas. And I love to collaborate with people who hold common interests. I was the child in the playground who would walk up to a complete stranger and make friends with them instantly. I’ve never been afraid of talking to…
Read MoreToday, I had a moment with a client talking about her logo design in our Townsville studio that I’ll never forget. This client has just sold a very successful business of hers and is moving into a new business venture. We were in a brand consultation; talking excitedly about logo design ideas for her new (super cool) business venture and she mentioned that while running her previous business, she always wanted to use our design services... but because she already had a logo and…
Read MoreValentine's Day is not just about romantic love. Maybe that's how the day started out (somewhere back in the 5th Century), but let's be honest... there are several elements of the 'origins of Valentine's Day' story that are questionable (to say the least). So for the sake of everyone having the opportunity to be involved in all of the Valentine's Day shenanigans, let's just say V-Day is for all! If not a partner, why not tell a friend or family member how much you…
Read MoreWhen I first started my career as a graphic designer, I was eager to learn all the tricks of the trade. I would watch the other designers in the studio curiously; taking in the conversations they would have day-to-day with clients and seeing how they would turn a problem around so it would have a really favourable outcome—and be an ongoing solution. It truly fascinated me that designers were problem solvers. And it still fascinates me today! It was something that was not taught…
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